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AXE, a leader in men's grooming, is an iconic personal care brand around the world that helps guys look, smell, and feel their best. The AXE brand is available in a line of deodorant body sprays, deodorant, antiperspirant sticks, shower gels , hair care, and styling products. From the minute guys wake up in the morning and take a shower to the moment they get ready for a long night out, AXE gives guys day and night confidence.